Invite Only Event

Two weeks ago, I ran a live session on Activating Agentic CRM 3.0, on how to build a one-to-one CRM you can actually govern, like Netflix and Uber do. 

467 people registered. If you didn't get to watch it, or you want to go back over it, the full recording is on YouTube here:

👉 https://www.youtube.com/watch?v=5DdNogjS7zc

It walks through the entire architecture: how you move from segments to a different journey for each customer in real time, and how you govern it so your board and regulators sign it off. 

Netflix and Uber already run CRM this way. Most brands don't. Yet.

A lot of you had questions I didn't get to on the day.

So I'm running a closed deep dive to work through them properly.

How it works:

Thursday the 23rd. One hour. Invite only. 1pm UK / 2pm CET / 3pm Arabia / 8am EST

A small group, up to 10 brands.

Each brand brings one or two real questions, and we go through every one in detail.

Six brands have already accepted. There are four spots left.

It's built for the people who own this problem, so to join, you need to be:

• Head of CRM or more senior (Director, CCO, CMO or equivalent)

• Working in-house at a streaming, igaming, sports, subscription or publishing brand (similar verticals also accepted) 

No agencies. No vendors. Just operators, in the room, on real problems.

If that's you and you'd like one of the four spots, just reply to this email to let me know you'd like to join. I'll send you the details.

And if you've not seen the session yet, start here: 

👉 https://www.youtube.com/watch?v=5DdNogjS7zc 

Until next time, 

Tom